Sandra Nielsen — Vice President of Marketing

Ms. Nielsen is a seasoned marketing executive, with extensive success in building and executing marketing programs for high–growth technology start–ups. Nielsen joins Great Basin from Pearson PLC where she served as senior director of marketing for the Data Solutions business unit (formerly Edustructures). During her tenure at Edustructures, she created and implemented aggressive marketing programs that positioned the company for purchase by Pearson. Prior to Pearson, Nielsen served as the senior director of marketing for Omniture where she executed programs that contributed to the company’s record–setting (100 percent year–over–year) revenue growth in preparation for the company’s 2006 IPO. Nielsen spearheads the company’s global marketing efforts, including branding and communications, user experience, and product marketing.

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